Ok, friends, with the upcoming release of Star Wars: The Last Jedi in December, you know there is going to be a lot of new toys coming out with all the characters you love and new characters that you will love too. On September 1 get ready to Find the Force, a global augmented reality (AR) event rolling out to commemorate the worldwide launch of new products inspired by STAR WARS: THE LAST JEDI.
So what is Find the Force? The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.
“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.
From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Hopefully you have faster internet than Chewy and the Porg in the picture below.
Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. Better get there fast before Finn buys all the figures you are looking for.
When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. The graphic will look like the image below.
You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters (15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce. You can actually take a picture standing next to the virtual Admiral Ackbar and share that with your friends or online to win prizes.
If those steps were a little confusing check out the video below to see how the AR works and see Admiral Ackbar in action.
By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.
How awesome would winning that fan experience be? Getting to watch Star Wars: The Last Jedi at it's premiere and maybe meeting a star or two.
Get reading for another fantastic Force Friday on September 1 and maybe the Fandads will see you there.
Which character of vehicle are you most looking forward to buying? Tell us in the comments below.
UPDATE
To commemorate Force Friday II, Chicago’s Michigan Avenue Disney Store will participate in Force Friday II midnight madness! Doors will open at 12:01am CST on September 1st, where attending fans can participate in exciting activities such as the Find The Force augmented reality treasure hunt, as well as entering sweepstakes for a chance to win exclusive Star Wars products!
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